Alma Active - Brand Creation and Activation Strategy
Bringing the Alma Active brand concept to life through various activation strategies.
The plan.
Ensures creative consistency and measurable performance.
Interactive street-level posters: “ALMA. Find Yours.”
The mirrored effect encourages sharing and organic UGC moments.
With aligned strategy, intentional design, and high-impact touchpoints, this launch will establish Alma as a distinctive lifestyle brand.
Activation campaign goals.
Billboards drive mass visibility and set the tone of Alma Active’s identity.
Pop-up shops build meaningful brand immersion.
